The Disney and Warner Brothers Discovery groups are launching joint programs in the field of streaming broadcasting, combining the offerings of the "Disney +", "Hulu" and "MAX" platforms, a step that is indicative of the trend toward mergers in the video-on-demand sector. Highly competitive.
The two groups explained in a joint statement that this new formula will be available in the United States only from this summer, without giving further details on the exact date.
At the end of 2023, "Disney" fully acquired "Hulu", which was essentially a joint company with the groups "Twenty-First Century Fox", "Time Warner" (which has become a subsidiary of "AT&T") and "NBC Universal". ) (owned by Comcast)
The television giants are trying to compete with Netflix, which was the first to reach profitability.
Disney will buy a number of assets from 21st Century Fox in 2019, and Discovery will acquire WarnerMedia from AT&T in 2022 to form Warner Bros. Discovery.
The announced partnership brings together the major platforms competing with Netflix for leadership in the streaming broadcast space.
Paramount Global (Paramount+) and Peacock (NBC Universal) are smaller players in the space, while Amazon Prime and Apple TV+ are not. Just two small parts of a huge technology group.
Disney confirmed on Tuesday, during its quarterly earnings call, that its streaming business had reached profitability for the first time.
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